VC Pitch Deck — structure, metrics & checklist
Turn your idea into an investable case: a clear narrative, the right numbers, and a deck that makes sense in under 3 minutes.
Quick answer:
A strong pitch deck answers five things: the problem, the customer, why now, your traction, and what you’re asking for.
Recommended structure (12 slides)
- One-liner
- Problem
- Solution
- Product
- Market (TAM/SAM/SOM)
- Traction
- Business model
- GTM
- Competition
- Moat
- Team
- Ask
Metrics that matter
- Pre-seed: activation, early retention (cohorts), clear ICP, learning speed.
- Seed: consistent growth, stronger retention, early unit economics (margin, CAC, payback).
Checklist before you send
- A one-liner that makes sense in 10 seconds
- Traction shown as trend + cohorts (or funnel if applicable)
- One primary GTM channel (with a real rationale)
- An ask with runway + measurable milestones
FAQs
How many slides should a VC pitch deck have?
10–14.
What should be included in the ask?
Amount, runway, and 2–3 measurable milestones.
Can I apply without a pitch deck?
Yes—join the waitlist with minimal info and submit later.
What format should I use?
PDF or a controlled-access link.
Disclaimer: educational content only. Not financial/legal advice.